Managing sales pipelines, tracking customer interactions, and keeping your team aligned can be challenging — especially if you’re working entirely inside Jira. A CRM for Jira Cloud brings all your contacts, deals, and communication into one central platform, letting teams manage sales and customer relationships without leaving Jira. In this post, we’ll compare the top Jira CRM apps — Sales CRM, Atlas CRM, Crmble, and HubSpot integration — to help you choose the best solution for your team.
CRM for Jira Cloud: Feature Comparison for these solutions
| Dimension | Sales CRM for Jira | Atlas CRM | Crmble for Jira | HubSpot CRM Integration |
|---|---|---|---|---|
| Core Features | – Manage Contacts, Companies, and Deals in one or multiple sales pipelines.- Track activities and interactions (calls, emails, notes) with reminders.- Integrates with Gmail/Outlook, Google Calendar, Slack, JSM.- Built-in dashboards to report on sales metrics and goals. | – Native Jira-based CRM: manage Contacts, Companies, and a customizable sales funnel.- Log emails/calls/meetings from Gmail, Outlook, or JSM.- Track Deals with reminders, notes, and attachments.- Customizable templates, roles, filters, JQL support. | – Shared contact database: convert Jira issue cards into Deals.- Each project has its own pipeline/funnel.- Email integration with Gmail/Outlook (view & reply inside Jira).- Customizable Contact/Deal fields per project. | – Syncs Jira issues with HubSpot objects (Contacts, Companies, Deals).- Displays HubSpot properties in Jira issue view.- Search/filter Jira issues by HubSpot data.- No native CRM in Jira (HubSpot is source of truth). |
| Jira Integration Quality | – Deep Jira integration: in-issue panels and pipeline views show CRM data.- First automation-powered CRM inside Jira. | – Fully native in Jira (Software/Work/JSM).- Links Issues to CRM records seamlessly.- Uses Atlassian UI for panels and dashboards. | – Extends Jira UI: adds contact/deal info to issue cards.- Global Crmble menu + email inbox panel inside Jira. | – Works via Jira custom fields.- CRM data displayed in Jira screens; no standalone UI.- Data is synced but not stored in Jira. |
| Pricing | Free for 1–10 users.50 users ≈ $610/year (~$1.02/user/mo). | ~$2/user/month via Atlassian Marketplace.(e.g. 10 users ≈ $20/mo).30-day free trial. | Paid via Atlassian (tiered by user count).No free plan. | Free for ≤10 users.Above 10 → paid, per-user tiers. |
| Customization & Flexibility | – Custom fields for Deals, Contacts, Companies via Data Field Center.- Unlimited labels/categories for pipelines. | – Add custom fields to Contact/Company templates.- Custom roles/permissions; JQL filters. | – Custom fields for Contact/Deal records (text, number, dropdown, date).- Pipeline stages fully customizable. | – Choose which HubSpot object properties appear in Jira.- Limited compared to native CRM apps. |
| Automation & Workflow | – Built-in no-code automation (If→Then rules).- Automate stage changes, emails, Slack/Google syncs, notifications. | – CRM automation rules (e.g. advance deal stage, send notifications).- Can trigger Jira Automation or webhooks. | – No dedicated CRM automation.- Relies on Jira Automation rules. | – No Jira automation.- Use HubSpot workflows in HubSpot. |
| Reporting & Analytics | – Built-in dashboards with bar/pie charts.- View deals by stage, pipeline health, goals. | – Jira dashboards with CRM gadgets for pipeline & deal stats. | – Limited reporting; export CSV for external analysis. | – No reporting in Jira.- Use HubSpot analytics + Jira dashboards for synced fields. |
| UI & Ease of Use | – Full CRM interface inside Jira (pipeline boards, side panels).- Feature-rich; slight learning curve. | – Atlassian-native UI.- Customer data managed directly in issues and CRM menu. | – Very simple Jira UI (in-card buttons, inbox panel).- Minimal context switching. | – Lightweight UI changes.- HubSpot fields shown in Jira issues.- Low learning curve. |
| Support & Documentation | – JSoft partner support.- Documentation on vendor site. | – Avisi partner support.- Extensive docs & weekly webinars. | – Apps Square partner support.- Docs + guides on Crmble site. | – Appsvio (Gold Partner).- Docs at docs.appsvio.com. |
| Best Use Cases | – Sales & customer-success teams with multiple pipelines.- Teams using Jira + Slack/Google.- Great for small–mid sales-driven teams. | – Best for Jira-centric orgs (dev, ITSM, support) wanting a native CRM.- Avoids context switching to external CRM. | – Small–medium teams needing a lightweight Jira CRM.- Teams using Jira + Gmail/Outlook email coordination. | – Orgs already using HubSpot CRM wanting Jira sync.- Best for marketing/sales + dev/support alignment. |
| Limitations | – Newer product (fewer reviews).- Cloud-only, no Data Center version.- Feature-rich UI can be heavy. | – No free plan beyond trial.- Cost grows with user base.- Complex setup for small/simple teams. | – No analytics or workflow automation.- Email integration limited (1 inbox/user). | – Not a standalone CRM.- Requires HubSpot subscription.- Paid beyond 10 users. |
| Team Size Fit | ✅ 5–100 users (scales well; cheap at mid-size).⚖️ Enterprise features less mature. | ✅ 10–200 users (great for mid-size).⚖️ Can scale but costs rise. | ✅ 1–50 users (simple, small teams).⚖️ Not suited for larger orgs. | ✅ Any size (depends on HubSpot license).⚖️ Jira side is lightweight only. |
Great question — based on the analysis, here’s where Sales CRM for Jira really shines, and when it has a clear edge over Atlas CRM, Crmble, and HubSpot integration.
🚀 When to Recommend Sales CRM for Jira
- Small to Mid-Sized Sales Teams (5–100 users)
- Its pricing structure (free for up to 10 users, very affordable beyond) makes it especially attractive for startups and growing teams.
- Much cheaper per user than Atlas CRM while still offering rich features.
- Teams Requiring Multiple Pipelines
- Unlike Crmble (pipeline per project) and Atlas CRM (single funnel style), Sales CRM supports multiple sales pipelines out of the box.
- Ideal if you’re managing different product lines, markets, or sales regions.
- Teams Needing Built-in Automation Without Jira Admin Help
- Sales CRM’s no-code automation lets non-technical sales managers set up workflows (e.g. “if deal reaches Stage X → send email + notify Slack”) without relying on Jira admins.
- Atlas CRM requires more Jira Automation setup; Crmble has no native CRM automation.
- Sales/Customer Success Teams Integrated With Google/Slack
- Strong out-of-the-box integrations with Gmail/Outlook, Google Calendar, and Slack.
- Makes it a better fit for customer-facing roles who don’t want to leave Jira.
- Teams That Need Sales Dashboards and Reporting
- Sales CRM includes ready-made dashboards with bar/pie charts on deals, pipeline health, and goals.
- Crmble has none (export only). Atlas has dashboards but slightly less polished for sales managers.
🎯 Use Cases Where Sales CRM Is Better
- Jira-Centric Sales Operations
→ For companies running projects in Jira but also managing sales in the same ecosystem, Sales CRM provides the smoothest dedicated sales-first workflows. - Growing Startups and SMBs
→ Teams that don’t want the cost or complexity of HubSpot/Salesforce, but need something more structured than Crmble. - Sales + Support Collaboration
→ When sales and support share Jira, Sales CRM lets deals, accounts, and support issues link up in one flow.
→ E.g. Customer Success can track both open tickets and expansion opportunities. - Teams Who Value Ease of Setup
→ Very little Jira admin effort compared to Atlas CRM.
→ Pre-built pipelines, automation templates, and dashboards mean faster onboarding
👉 In short:
Sales CRM is the best choice when you want a sales-focused CRM inside Jira with multiple pipelines, automation, and dashboards — without paying enterprise prices.
Want to give Sales CRM a try today? Its free for 30-days on the Atlassian Marketplace (and free for instances with less than 10 users!)